ParaQia Projects

Aurora Aviation

Stand design for Aurora Aviation at EBACE Exhibition


BetInvest

Neo Modular System Stand


Nescafe Stand


Whirlpool


P&G


IMI Mobile

Visual 2 of stand design for IMI Mobile at Mobile World Congress exhibition


Amedia TV

Neo Modular System Stand


Airwide

Visual of exhibition design for Airwide at Mobile World Congress Exhibition


Kinder Bueno Hunger Beats

ParaQia Media and Marketing set up and managed the Kinder Bueno Hunger Beats activation which aimed a repositioning the Kinder Bueno Chocolate from a children's' chocolate to a funky chocolate bar. Young Adults mixed their own tracks, based on the highly popular Kinder Bueno Ad, accompanied by an international DJ.


Kinder Bueno Hunger Beats 2014

ParaQia Media and Marketing set up and managed the Kinder Bueno Hunger Beats activation which aimed a repositioning the Kinder Bueno Chocolate from a children's' chocolate to a funky chocolate bar. Young Adults mixed their own tracks, based on the highly popular Kinder Bueno Ad, accompanied by an international DJ.


P&G’s Gillette McLaren Activation

ParaQia Media & Marketing, designed and executed a Marketing Activation Program for Gillette McLaren as part of their Formula1 push. Being official sponsors of the McLaren Mercedes F1 Team, ParaQia’s goal was to establish a lasting link between Precision Racing, that is Formula1, and Precision Shaving which is the heart and soul of Gillette using their Limited Edition razors, designed specifically for the Formula1 season 2014. This involved creating a 6m X 8m stand featuring a larger than life Custom Made Slot-Car Racing Track designed to look and feel like the actual Yas Marina Circuit, allowing customers to race all of the 36 corners and bends of the track. Also on the stand was an enclosed Live Self Shaving Station where consumers could shave right on the stand along with a Full Size custom fabricated Demo Formula1 Car, complete with a functioning F1 cockpit where consumers could strap themselves in, and get a feel of what an F1 driver’s office looks like.


Johnson’s Baby Wipes Campaign

ParaQia Media & Marketing, designed and executed an eight Marketing Activation Program covering a total of 126 sqm across Hayat Mall and Granada Mall in Riyadh; Andalus Mall and Red Sea Mall in Jeddah; Marina Mall in Abu Dhabi; and Deira City Center Mall, Zabeel Park and Mamzar Park in Dubai. ParaQia’s team created the programs from concept development to stand design to fabrication to installation & execution and everything in between. In total the eight Activations ran for ten weeks across four cities in two countries targeting Mothers with Babies aged between 1-3 to promote Johnson’s Baby Wipes and promoting the hashtag #MyBabysFirst over Facebook. The campaign was a resounding success surpassing the ten week KPIs set for OOH locations within the first three day weekend.


Kinder Kids Face Campaign

By setting up an 8m X 12m playground and photo studio in the centre of Mirdif City Center Mall, ParaQia Media and Marketing identified the new kid to feature on the packaging of Kinder chocolates. In an effort to regionalise the chocolates, children from different regions were invited to play on the playground, come to the photo studio to have their portrait taken. Every child walked away with a personalized Kinder package and entered a draw to be on every Kinder Chocolates package for a year.


Ferrero Rocher Christmas Sampling

ParaQia Media and Marketing set up a promotional stand and sampling units in 10 of the U.A.E.'s most popular hypermarkets for Ferrero Rocher. Celebrating the festive season of Christmas and New Year, the popular chocolates wrapped in their signature gold foil saw an impressive increase in sales thanks to the marketing promotion and the awareness created in the minds of the consumer.


ParaQia Group Clients